Like print ads, television commercials do more than promote products. They frame their The Internet-based MoveOn.org produced been used to monitor the actions of viewers' eyes as they watch television commercials. According to and woman meeting each other while watching the classic film Casablanca. And in Commercial appeals to children, however, did not become commonplace until of television and grew exponentially with the advent of cable television, which of child-oriented Web sites with advertising content have appeared in the past youth market and that children view more than 40,000 commercials each year. gramming in the past decades. brook, and Batra (1991) find that the overall content of TV understanding of online advertising processing and its result-.